Pollen : Controlled Liquidation for FMCG Brands | Lily AI

Controlled recovery for excess stock, run by AI

Lily is the AI that runs controlled recovery end to end — pricing every SKU, routing it only to buyers and channels you approve, and logging every decision for audit. No grey market. No write-off scramble. No system change to start.

Cost recovery · Brand protection · Operational efficiency

Meet Lily.

Lily turns excess inventory into recovered value, on autopilot, with guardrails on every decision.

Excess

Value recovered

Cost recovery Recover margin
Brand protection Protect the brand
Operational efficiency Move faster
Recover margin while demand is still active.

THE PROBLEM

Every week excess sits, it costs you cash, space, and shelf life.

Aging stock ties up warehouse space, burns down shelf life, and ends in write-offs. And when it finally moves, uncontrolled liquidation leaks it into the grey market at 30–60% below retail — eroding pricing and triggering distributor conflict.

Pollen — How delayed decisions become lasting losses

  1. Stock ages: Manual alignment delays a controlled liquidation decision while inventory value erodes.
  2. Fire sale: Capacity pressure makes indiscriminate clearance the easiest way to reclaim floor space.
  3. Channel leakage: Unapproved resale erodes price integrity and creates distributor conflict outside your control.

The consequence is not simply clearance revenue — it is a lasting loss of margin and channel control.

Channel leakage is in focus.

PRODUCT WORKFLOW

From raw Excel to tracked recovery.

See Lily enrich incomplete product data, prioritise inventory, recommend controlled channels, and follow buyer activity through to outcome.

Meet a batch about to expire.

12,000 bottles of Aurora Cleanse shampoo sit in the warehouse with 52 days of shelf life left. Time is running out.

Flagged: 12,000 units of Aurora Cleanse Shampoo at risk of expiry.
SHELF LIFE: 52 DAYS before expiry.

Recover more, protect the brand, prove every decision.

One system for controlled liquidation. Lily prices each SKU, routes it to buyers you approve, and logs every sale for finance and audit.

Prepare inventory

Validate uploads, enrich SKU records, and route weak matches to exception handling before buyers see stock.

Set channel and price logic

Use demand, urgency, and floor price rules to route each batch into the right approved channel.

Run channel workflows

Launch channel-specific automations in the background or through simple prompts, with approval before publish.

Review offers

Route each offer through floor logic, buyer rules, and escalation before action.

Keep traceability

Track documents, declarations, fulfillment, and audit history after sale.

WORKFLOW AUTOMATIONS

60+ automations. Coordination plus guardrails

Every Lily automation is a coordination workflow with a guardrail built in. 60+ run across inventory ingestion, pricing, channels, and post-sale records, 19 live on day one.

Inventory intake LIVE

Preparation
Excel becomes usable inventory.
Lily validates fields, enriches records, and routes weak matches to exception handling.
Uploading SKU export — 4,812 rows.

Channel allocation LIVE

Routing
Stock splits by rules, demand, and floor.
Dahlia scores demand, Fern sets floor price logic, and Sage drafts default channel allocation before publish.

Offer review LIVE

Approval
Offers route through rules and evidence. Each offer is checked against buyer rules, floor price, and approval logic before it lands in the audit trail.

THE AI STACK

Lily orchestrates. Agents specialize.

You talk to Lily. Dahlia scores demand, Fern sets pricing and floors, Sage runs the channels. Every plan is priced, allocated, and documented before you approve.

Inventory recovery workspace

Readiness: 87%
File mapped
Price floor: $12.40
Guardrail set: Channels 4
Qty allocated

White-label sales channels. One control layer.

05 Consumer Store WHITE-LABEL B2C RECOVERY
04 Auctions AUDITABLE PRICE DISCOVERY
03 Controlled Clearance Catalogs APPROVED RECOVERY PATHS
02 Employee Store PRIVATE INTERNAL CHANNEL
01 B2B Marketplace RESTRICTED APPROVED BUYERS

OPERATING HISTORY

8 years Operating history across intake, buyer outreach, offers, and order control.

5 markets Lily, Dahlia, Fern, and Sage automate controlled recovery decisions end to end.

60+ Target automation workflows across intake, channel execution, and post-sale control.

ON THE GROUND

Eight years of recovery, in the real world.
Collections, warehouses, freight and deliveries across Southeast Asia.

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